Sovrn Holdings completes acquisition of London-based OnScroll
BOULDER — Sovrn Holdings Inc., an online advertising and publisher platform business based in Boulder, on Wednesday announced it has completed the acquisition of London-based OnScroll.
Terms of the deal between the privately held companies were not disclosed.
Sovrn acquires OnScroll’s in-view ad technology, an experienced team and a customer-base in the United Kingdom.
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“With this deal, Sovrn gains an incredibly smart and dedicated group of people committed to helping publishers capture more value from the attention they create,” Walter Knapp, Sovrn’s chief executive, said in prepared statement.
Sovrn will integrate the OnScroll technology into the its Meridian platform so all publishers can access OnScroll technology for display-, video- and mobile-advertising inventory as well as reporting on active reader engagement.
OnScroll co-founder Andy Evans will lead Sovrn’s team in the United Kingdom and Europe as managing director, and co-founder Babac Vafaey will be vice president of business operations for the U.K. and Europe.
Sovrn was established in 2014 when San Francisco-based Federated Media Publishing sold its name and the content-marketing portion of its business to LIN Digital Media LLC, rebranded as Sovrn and moved its headquarters to Boulder. Federated Media had built the advertising and publisher platform side of its business through the 2011 acquisition of Boulder-based Lijit Networks Inc.
