Boulder doctor launches startup to help the sleep-deprived

BOULDER — Sleep expert Richard Shane on Tuesday launched Sleep Easily LLC in Boulder, a company that offers a medication-free method to help people overcome sleep difficulties.

Shane, a psychotherapist since 1977 and behavioral sleep specialist for New West Physicians, developed the method to cure his own insomnia. He discovered specific body and breathing sensations that are neurological switches for sleep. He further researched the neurophysiology of sleep and developed his method.

“When someone sleeps poorly, it damages almost every area of their life. Better sleep can help improve health, relationships and productivity,” Shane said. “Sleep Easily’s goal is to help many of the 95 million Americans with insomnia and millions more in Canada.”

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The Sleep Easily Method uses audio recordings to help trigger sleep using relaxation techniques, said Mary Cochran, the company’s director of marketing.

A Sleepy Easily Method kit, available online for $69 at sleepeasily.com, includes seven recordings in either a male or female voice that are downloadable to a smartphone or MP3 player, a padded pillow speaker, specialized earplug and a 300-page SleepGuide Book.

In an independent study with Sleep Easily used by police, firefighters, commercial airline pilots and the general public, 81.6 percent of participants reported improved sleep, Cochran said. The company is located at 3980 Broadway, Suite 103, in North Boulder. It has four employees.