Trade Desk moving Boulder operations to PearlWest

BOULDER — California-based The Trade Desk Inc. is expanding its presence in Boulder, signing on for about 13,000 square feet of office space at PearlWest, a 160,000-square-foot commercial and retail development at 1048 Pearl St. that is under construction.

Trade Desk provides a tech platform for advertising agencies to manage their display, social and video advertising campaigns.

The international company, based in Ventura, Calif., currently has 30 employees in 4,000 square feet of space at 1615 Pearl St., which houses the company’s engineering hub. The company plans to add almost 30 more employees, mostly software engineers, according to a company spokeswoman.

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Trade Desk employs about 300 people worldwide at offices in San Francisco, El Segundo and San Jose, Calif.; New York; Chicago; and Detroit. It also has offices in London, Hamburg, Toyko, Singapore, Seoul and Sydney.

“Boulder is a magnet for talent in technology, and we’ve been proud to grow our team here,” said Mike Davis, Trade Desk’s vice president of innovation who leads the office in Boulder. “We are excited to expand at PearlWest and to support the strong tech community here in downtown Boulder.”

Led by Denver-based developer The Nichols Partnership and Lynda Gibbons of Gibbons-White in Boulder, PearlWest is a retail and office building that includes a community rooftop plaza that will be open to the public, four floors of commercial office space, restaurants, retail shops, a potential movie theater and underground parking with about 300 parking spaces, with 60 of them served by a robotic parking system.

Tenants taking large spaces include SolidFire Inc., 62,000 square feet; Crestone Capital Advisors LLC, an investor in the Pearl West project, 28,000 square feet; and Galvanize, 27,000 square feet. Gibbons said about 150,000 square feet of space has been leased.

Pearl West is being constructed to meet LEED Platinum requirements, the highest level of green certification issued by the U.S. Green Building Council. Work began in May 2014 and is scheduled for completion in March.