Software startup Find My Audience raises $1.2M in new funding

BOULDER — As writers themselves, the founders of Boulder startup Find My Audience Inc., knew first-hand how difficult it is to find readers interested in their work. As tech-industry veterans, they also knew the tools were available to create something that would help writers and publishers shine a light on their target audiences.

That became the motivation behind Find My Audience, a software platform that provides analytics around social media feeds and other web channels to find readers for specific materials.

Find My Audience recently raised $1.2 million in new funding to help fuel the company as it ramps up pilot programs with various publishers and authors.

SPONSORED CONTENT

Select your Republic Services residential cart now!

In preparation for Republic Services becoming the primary provider of residential recycling, yard trimmings, and trash, residents should now select the best cart size and service schedule for their household needs.

“It’s about increasing the (audience) funnel size for our creators,” Find My Audience co-founder and president said Friday.

The subscription-based model will range in price, starting at $5 per month for one book for individual authors. There will also be a free tier of service for individual authors. There will be a different cost structure for larger publishers, meanwhile.

The platform will aggregate information from social media about what topics people are talking about, liking and engaging with, and provides analytics on those potential readers to authors and publishers through a dashboard interface. For users of the Find My Audience platform, the benefits include not only locating a target audience, but also the ability to listen to what they’re talking about, an avenue for engagement, and a platform for conversion, whether that’s sparking conversation about content creators’ own material or driving traffic to an e-commerce page.

Agostinelli started Find My Audience in February of last year with his brother Ray Agostinelli, Mark Schroeder and James Barnett. All had experience in the tech startup industry, while both Agostinellis and Schroeder are also writers.

The new funding, which came from a single investor, brings their total funding to $2.2 million. The company, based in the Steelyards, has eight full-time employees and another six contract employees who work part-time. Paul Agostinelli said he anticipates that the company could add another four or five employees over the coming year, depending on how quickly things ramp up.

Agostinelli said the goal is for full launches of both the publisher and author platforms — and the beginning of revenue collection — by the end of this year.