New Belgium pledges $10K to water initiative
The pledge was made during the second-annual Net Zero Cities conference, according to Judy Dorsey, executive director of the Colorado Clean Energy and Colorado Water Innovation clusters, two Fort Collins-based organizations dedicated to finding solutions to energy and water challenges.
Earlier this year, the Colorado Water Innovation Cluster began fundraising for a project called the Net Zero Water Planning Template aimed at making companies aware of their water footprints and helping find ways to reduce that footprint.
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Water footprints include not only water used directly out of a tap, but also the amount of water used to produce various goods and services.
The template is needed because many organizations have identified water management as an important issue to tackle, according to the water cluster.
The Colorado Water Innovation Cluster has presented the idea to several groups, including the Water Smart Innovations Conference in Las Vegas, and is working to garner pledges and bring together experts to refine the process.
The project’s official kick-off is schedule for winter 2013 and spring 2014.
During one of the sessions at the Net Zero conference, Jenn Vervier, director of strategy and sustainability at New Belgium, decided to pledge $10,000 to the project, making the brewery a platinum sponsor of the Net Zero Water Template, Dorsey said. New Belgium officials could not be reached for comment.
The pledge was made during the second-annual Net Zero Cities conference, according to Judy Dorsey, executive director of the Colorado Clean Energy and Colorado Water Innovation clusters, two Fort Collins-based organizations dedicated to finding solutions to energy and water challenges.
Earlier this year, the Colorado Water Innovation Cluster began fundraising for a project called the Net Zero Water Planning Template aimed at making companies aware of…
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